Define Marketing

A blog for beauty business owners who want to step up their online marketing game and learn how to turn clicks into clients.

Are your paid ads really working? How to make sense of your campaign results.

SPOILER ALERT! I’m NOT going to walk you through the ads dashboard. Instead, I want you to think about your business goals.

Running paid ads can help you grow your beauty business, but you need a strategy to guide people from browser to buyer.

How a Local Beauty Business Owner Booked 42 New Clients with Paid Ads

This local eyelash extension artist launched a Google Ads campaign with the goal of achieving $100,000 in revenue. This is how she did it!

Conversion tracking is essential for success, but it isn’t always easy. Tracking micro conversions can help you optimize your paid ads ROI.

This photographer booked 14 new clients in 8 weeks with Google Ads! Listen to this episode of Six-Figure Photography to learn how you can too.

Are you interested in testing out Google Ads in your business, but struggle with understanding the platform? In episode 351

Stop playing small. Start achieving everything you've ever wanted!

The right system of ads will put your business in front of the people who are actively searching for your service right this second. Join me for The Booked Blueprint to learn how paid ads can work for your business!

Improve Your Paid Search Click-Through Rate With Display Ads

A recent Harvard Business School study showed that display advertising can significantly increase search conversion rates.

How A/B Testing Can Reduce Your Cost per Acquisition by 63% or More

I’m trying out a new A/B testing software specifically for Facebook advertising (which shall remain nameless – for now) and

Should you really bid on your own brand name in Google Ads if you’re already ranking organically? Let’s discuss how this strategy can affect your search campaigns.

5 Easy Tricks to Improve Your CTR in Google Ads

As we discussed in my last post, your Click-Through Rate is critical to the success of your Google Ads. We

This ONE Metric is Critical to Your Online Marketing Success

Your Click-Through Rate (CTR) is one of the most important metrics to keep an eye on when managing and optimizing your campaigns, as it can directly affect how your ads rank and how much you’re paying per click.