SPOILER ALERT! I’m NOT going to walk you through the ads dashboard. Instead, I want you to think about your business goals.
© 2024 Define Marketing by Deirdre Andrews
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A blog for beauty business owners who want to step up their online marketing game and learn how to turn clicks into clients.
SPOILER ALERT! I’m NOT going to walk you through the ads dashboard. Instead, I want you to think about your business goals.
Running paid ads can help you grow your beauty business, but you need a strategy to guide people from browser to buyer.
This local eyelash extension artist launched a Google Ads campaign with the goal of achieving $100,000 in revenue. This is how she did it!
Conversion tracking is essential for success, but it isn’t always easy. Tracking micro conversions can help you optimize your paid ads ROI.
This photographer booked 14 new clients in 8 weeks with Google Ads! Listen to this episode of Six-Figure Photography to learn how you can too.
Are you interested in testing out Google Ads in your business, but struggle with understanding the platform? In episode 351
Attracting new clients to your beauty business goes beyond just posting pretty photos on Instagram and adding a few hashtags to your posts.
As a digital strategist with a full service marketing agency, I’m frequently asked to put together media plans for new
A recent Harvard Business School study showed that display advertising can significantly increase search conversion rates.
Should you really bid on your own brand name in Google Ads if you’re already ranking organically? Let’s discuss how this strategy can affect your search campaigns.
Your Click-Through Rate (CTR) is one of the most important metrics to keep an eye on when managing and optimizing your campaigns, as it can directly affect how your ads rank and how much you’re paying per click.
© 2024 Define Marketing by Deirdre Andrews