I have a question for you...
What’s the difference between a beauty business with a fully booked calendar… and one constantly trying to fill in the gaps?
THE ANSWER:
Being visible on Google when people are
actively searching for your services.
If you’re already getting clients but want more consistent growth and predictability in your schedule…
- Like a lash artist ready to fill your calendar
- a PMU artist looking to move beyond word-of-mouth referrals
- a skincare specialist wanting more consistent demand
- a hair stylist ready to build a fully booked team
You don’t need more deals or discounts. You need to show up when people are already searching for what you do.
If you’ve been telling yourself you’ll “figure out marketing” but haven’t known what to focus on...
Google Ads are the
simplest place to start.
PRAISE FOR GOOGLE ADS ACADEMY
“Nothing has ever impacted my business as much as this. We’ve nearly doubled our revenue and it’s directly because of the amount of new clients we have coming into the salon!”
Kirsten Laurie-Rhodes, LASH ARTIST
SO MUCH IS POSSIBLE WITH GOOGLE ADS!
Let's break it down...
MORE PREDICTABLE REVENUE
Your business starts generating consistent bookings from people actively searching for your services. Less reliance on referrals, social media algorithms, or last-minute discounts.
So instead of wondering how busy next month will be, you already have a clearer sense of demand coming in.
MORE CONTROL OVER YOUR TIME
You’re not constantly tied to posting, replying, and promoting just to keep your calendar full. There’s a steady flow of enquiries coming in while you focus on serving clients or stepping away when you need to.
It becomes easier to take time off without everything grinding to a halt.
STRONGER PRICING CONFIDENCE
When your schedule is more predictable, you stop making reactive decisions just to stay fully booked. No more adjusting your prices, adding last-minute availability, or taking on work you wouldn’t normally accept just to fill gaps.
Instead, you can price your services properly and attract he clients you actually want to work with.
A BUSINESS THAT RUNS WITHOUT YOU
Over time, your business becomes easier to run without everything depending on you. You’re not responsible for every client, every post, or every booking.
That creates more space for growth, team building, or simply not having to carry everything yourself.
MORE PREDICTABLE REVENUE
MORE CONTROL OVER YOUR TIME
Your business starts generating consistent bookings from people actively searching for your services. Less reliance on referrals, social media algorithms, or last-minute discounts.
So instead of wondering how busy next month will be, you already have a clearer sense of demand coming in.
You’re not constantly tied to posting, replying, and promoting just to keep your calendar full. There’s a steady flow of enquiries coming in while you focus on serving clients or stepping away when you need to.
It becomes easier to take time off without everything grinding to a halt.
STRONGER PRICING CONFIDENCE
A BUSINESS THAT RUNS WITHOUT YOU
When your schedule is more predictable, you stop making reactive decisions just to stay fully booked. No more adjusting your prices, adding last-minute availability, or taking on work you wouldn’t normally accept just to fill gaps.
Instead, you can price your services properly and attract he clients you actually want to work with.
Over time, your business becomes easier to run without everything depending on you. You’re not responsible for every client, every post, or every booking.
That creates more space for growth, team building, or simply not having to carry everything yourself.
You haven't just generated more bookings... You've built a more predictable business.
It all starts with getting in front of people actively searching for your services on Google.
So, why Google Ads? Because they connect you with high-intent clients.
When it comes to promoting a local service-based business, Google Ads are one of the most effective channels available.
What makes them so effective is simple…
Instead of showing your ads to people based on interests or behaviour, you’re showing up when people are actively searching for your services.
These are people who already know what they want. They’re comparing options and deciding who to book with.
They’re searching for your service in real time, and your business can appear directly in front of them at that exact moment.
That's why conversion rates on Google Ads can be up to
3 times higher than on Facebook or Instagram Ads!
"I set up my ads last summer and I ended the year with $112,243 in revenue!"
ANITA CORDER | LASH ARTIST
"I've excelled so much in my business ever since I met Deirdre!"
ALBINA ZOFF | PMU ARTIST
Ready to grow with Google Ads?
Launch your first campaign and start building a more predictable way to bring in new clients for your beauty business.
- Google Ads Fundamentals
- Setting Up Your Conversion Tracking
- How to Choose Your Keywords
- How to Write Your Search Ads
- How to Measure Your Results
- How to Optimize Your Campaign
- Bonus! Ad Copy Swipe File
- Bonus! Optimization Checklist
"I want to cry right now. I've had 11 new client bookings in 4 weeks. Deirdre is a Google Ads Goddess!!"
KELSEY SPEROS | LASH ARTIST
"I'm a member of the $100K club! Never in my wildest dreams did I think that would happen. This is proof that ads work!"
SARAH SHIRLEY | PMU ARTIST
100% RISK-FREE MONEY BACK GUARANTEE
This is a practical, step-by-step training designed to help beauty business owners learn how to use Google Ads to generate enquiries for their services.
If you go through the content and decide it’s not the right fit for you, or it’s not what you expected, you can email me within 7 days of purchase for a full refund. No questions asked.
Step-by-Step Course
GOOGLE ADS FUNDAMENTALS
Learn what Google Search Ads are, how they work, and why they’re one of the most effective ways to reach people actively searching for your services.
TECH SETUP + CONVERSION TRACKING
Set up your Google Ads account properly and connect it to Google Analytics. You’ll also set up simple conversion tracking so you can measure what’s working.
BUILDING YOUR GOOGLE ADS CAMPAIGN
Follow along as I walk you through building your first Google Search campaign step-by-step, including targeting, bidding, location settings, and daily budget setup.
WRITING YOUR GOOGLE SEARCH ADS
Learn how to write clear, effective ads that communicate your service and encourage the right people to click and book.
OPTIMIZING FOR SUCCESS
Learn how to review performance, make data-led improvements, and manage your campaigns on a weekly and monthly basis to keep results consistent.
“I’ve booked 9 new clients so far. I am so glad I made this investment!”
SIDNEY GRAHAM | SKINCARE SPECIALIST
"I’ve booked 6 new clients in 3 weeks! The response has been amazing!"
MILA MANUEL | LASH ARTIST
Here are a few extras to help you out
01
AD COPY SWIPE FILE
Writing your Google Ads can feel a bit intimidating when you’re starting out. So, I’ve included a swipe file with real examples you can use for inspiration and adapt for your own business. You’ll find examples for services like eyelash extensions, microblading, lip blush, facials, massage therapy, and more.
02
WEEKLY + MONTHLY OPTIMIZATION CHECKLIST
Once your ads are live, it’s not always obvious what you should be checking or adjusting. This simple checklist walks you through what to look at each week and month so you can stay on track and make sensible improvements without overthinking it.
IS GOOGLE ADS ACADEMY RIGHT FOR YOU?
This course is a good fit if…
- You run a local, service-based beauty business, like lash extensions, permanent makeup, skincare, aesthetics, hair extensions, or similar.
- You started your business cuz it was something you were passionate about but now you’re in it for the long haul. This is your career!
- You’ve already built things up and you’re getting clients in regularly, but you want more consistency and growth.
- You want more clients and more consistent bookings, and you’re ready to take a more proactive approach to your online marketing.
Ready to grow with Google Ads?
LAUNCH YOUR GOOGLE ADS CAMPAIGN IN JUST A FEW DAYS AND START BOOKING NEW CLIENTS ON AUTOPILOT
- Google Ads Fundamentals
- Setting Up Your Conversion Tracking
- How to Choose Your Keywords
- How to Write Your Search Ads
- How to Measure Your Results
- How to Optimize Your Campaign
- Bonus! Ad Copy Swipe File
- Bonus! Optimization Checklist
"Thank you for creating this course for small business owners like me!"
MYA WILLIAMS | LASH ARTIST
"I've tripled my revenue! My husband has started making jokes about retiring early."
DREAMA-DESTINY HART | LASH ARTIST
Frequently Asked Questions
This isn’t just some generic Google Ads course for anyone and everyone. Google Ads Academy was designed for beauty business owners who want more client bookings.
I’ve worked with hundreds of women in the beauty industry. Eyelash extensions? Microblading? Lip blushing? Facials? Skincare? You name it, I’ve run Google Ads for it. And over the years I’ve perfected a signature strategy that works.
I use this signature strategy with all my private clients and I’ll be teaching it to YOU inside Google Ads Academy.
To put it plainly, this course isn’t about teaching you to be a digital marketer. It’s about teaching you to book new beauty clients. That’s it!
You betcha! This is a step-by-step course with tons of tutorials. You’ll be able to watch over my shoulder as I walk you through how to set up your Google Search Ads.
You’ll have access to beginner Tech Tutorials covering things like how to set up your Google Analytics account and and conversion tracking.
This is going to get you 100% confident that it’s all done right.
Some experience with ads is always helpful, whether that’s just boosting a few posts on Instagram or playing around with Google Ads in the past. But even if you have no experience at all, you can definitely still sign up.
This is a beginner-level course and I’ll be walking you through everything you need to know in a simple, step-by-step approach.
This is a pre-recorded DIY course that you can watch and implement at your own pace. My goal is to keep this program affordable for everyone, which means hands-on support is not included.
If you’re looking for additional help with your ads, I offer a few different paid options for working together privately.
This totally depends on your revenue goal and how far you have to go to achieve it. To be blunt, the more money you wanna make? The more you’ll need to spend.
But as a baseline, I recommend budgeting around $15 to $20 per day for at least 2-3 months (remember, paid ads take time).
I know that might seem scary, but sometimes it takes money to make big things happen. And my goal is for this to be HUGE for you!
There’s no two ways about it — learning a new skill takes time AND practice. If you wanna get good at something, you’ve gotta put in the work. Google Ads are no exception.
With that said, you should be able to get through this course in no more than 2-3 days, and you can definitely get your ads set up in one weekend.
Whoops! This isn’t for you, then. You must have your own website (not just a booking page like GlossGenius or Vagaro) to fully implement what you’ll learn in this course.
Come back when you’ve got your own domain set up on Squarespace, Wix or WordPress.
Absolutely! I want Google Ads Academy to be a course you actually love and learn a lot from. If for any reason the course isn’t what you thought it’d be (perhaps you already know everything I’m teaching or my video style isn’t your cup of tea) let me know within 7 days of your purchase and I’ll refund you in full.
Please note that support is not included, and I cannot guarantee a specific result from your ads.
OH HEY, HAVE WE MET?
I'm Deirdre Andrews
I'm a digital marketing strategist with nearly 20 years of experience (seriously). I’ve managed campaigns for big brands like Microsoft, Porsche, Audi, and Hard Rock.
But I hate working in an office and corporate advertising is not what makes me happy.
The most fulfilling campaigns I’ve ever worked on have been for my own family business — a dance school! Helping my brother and his wife grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.
That’s why I want to help other local business owners!
When I’m not geeking out over ads, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.
READY TO GROW WITH GOOGLE ADS?
Learn how to build, launch, and optimize a Google Ads campaign that helps you attract more of the right clients and create consistent demand for your services.
READY TO GROW WITH GOOGLE ADS?
Learn how to build, launch, and optimise a Google Ads campaign that helps you attract more of the right clients and create more consistent demand for your services.
© 2026 Define Marketing by Deirdre Andrews