© 2025 Define Marketing by Deirdre Andrews
For Lash & Brow Artists, PMU Artists, Skincare Specialists, Waxers & More
3 ads to book new lash, pmu & skincare clients
Grow your client list and boost your revenue with ads that work while you sleep! This 60-min class is the shortcut that'll make it easy for you.
Imagine the difference that 42 new clients would make in YOUR business...
SERIOUSLY! 42 NEW CLIENTS!
- Maybe you'd finally be able to pay yourself a proper salary
- Or hire extra staff so you can spend more time with your family
- Maybe you'd have enough cash to upgrade your business space
- Maybe you'd finally be able to pay yourself a proper salary
- Or hire extra staff so you can spend more time with your family
- Maybe you'd have enough cash to upgrade your business space
IT'S 100% POSSIBLE WITH PAID ADS!
I'll take you behind the scenes of a real-life beauty business and show you the strategy we used to book 42 new clients in 12 weeks.
(pay whatever you want, seriously!)
Let me introduce you to Dreama-Destiny, a lash extension artist and beautypreneur in southern Maryland.
In 2021 she was a solo lash extension artist struggling to pay herself a decent salary and sick of working hard just to cover expenses. She was ready to make a change!
Together, we launched a holistic paid ads campaign using Google, Facebook, and Instagram. The results? She booked 42 new lash extension clients in just 12 weeks!
Now, Dreama-Destiny earning a consistent salary, has moved into a bigger space, and hired 2 staff members.
By the end of this year, she'll reach $180,000 in revenue!
BUT THERE'S MORE TO A GOOD SUCCESS STORY THAN A HAPPY ENDING.
The very best success stories tell you not only what they achieved but also HOW they did it! And that’s exactly what I’ve got in store for you with The Booked Blueprint.
In this detailed strategy class, I’ll walk you through the exact strategy we used to get those 42 new clients through the door.
You’ll see which ads we ran and where, what each ad looks like, and even how much money we spent!
Here's what you'll learn in this 1-hour strategy class...
01
How to set advertising targets based on your revenue goals and plan a realistic marketing budget. Before you start running paid ads, you need to get clear on what you're trying to achieve and how much it will cost you! This is how you'll stay profitable.
02
How to turn browsers into buyers using the Customer Journey strategy. Whether your ideal clients are just looking for information or they're ready to buy right now, this strategy with make sure you're showing up in the right place at the right time.
03
The different types of ads you can use and which ones work best at each stage of the Customer Journey. We'll talk about Google Display Ads, Google Search Ads, even Facebook and Instagram Ads! I'll show you what each ad looks like with lots of screenshots and examples.
04
What numbers to look at to measure success. Plus, we'll talk about what to do when you feel like your ads aren't working and how you can potentially increase your booking rate by up to 332% with one change.
You'll also get access to these bonus tech tutorials to help you get started...
01
HOW TO SET UP YOUR GOOGLE ADS ACCOUNT
You may already have a Google Ads account, but did you know that there’s an “expert” mode? This will give you access to all the professional tools and features I use to get the very best results. This tutorial will walk you through creating your account.
02
HOW TO SET UP AND INSTALL GOOGLE ANALYTICS
Google Analytics is a GOLD MINE of data that will help you make smarter marketing decisions (especially when it comes to paid ads). This tutorial will walk you through setting up your Google Analytics account.
03
HOW TO LINK GOOGLE ADS AND GOOLE ANALYTICS
Once you’ve got your accounts set up, they need to talk to each other. This tutorial will walk you through linking Google Ads and Google Analytics together, so you can which ads and keywords are getting the best results. This means you’ll make more money!
04
HOW TO INSTALL YOUR FACEBOOK PIXEL
Getting this pixel installed is critical. This will allow you to track your site visitors and retarget them across Facebook and Instagram. Remember, people buy from people they know, like, and trust. So, you need to follow up!
IS THE BOOKED BLUEPRINT FOR YOU?
This strategy class is a must if...
- You run a local service-based beauty business — lash extensions, brow lamination, microblading, facials, skincare, etc.
- You want more clients, bookings, or inquiries. Call ‘em what you like, but they’re the people you serve and you want more!
- You're tired of trying to hustle up leads on Instagram, always stressing over what to post and what hashtags to use.
- You're ready to say NO to the dips and flows in your revenue and ready to say YES to more clients filling up your calendar.
YOU'RE PROTECTED WITH OUR 100% RISK-FREE MONEY BACK GUARANTEE
This strategy has helped hundreds of local beauty businesses get more clients and bookings. If you don’t find the content inside The Booked Blueprint valuable, let me know within 7 days and I'll refund you in full.
Frequently Asked Questions
It means I’m taking you behind the scenes of a real-life campaign that I worked on for a lash extension artist. She booked 42 new lash clients in just 12 weeks and I’m walking you through the strategy we used to make it happen.
You’ll learn how we set a realistic budget based on her revenue goals, the type of ads we ran, where we ran them, what each ad looks like, and how much we spent.
I’ll even show you some of the changes we made to her booking system that TRIPLED the number of clients booking online.
But this isn’t just about showing off her success.
It’s about teaching YOU how to use the same strategy for your local business.
This class was designed to teach you the overall structure of a successful paid ads campaign and the “Customer Journey” strategy I use to turn clicks into clients.
You’ll learn how to create local awareness of your business, how to capture interest in your services, and how to inspire people to book that appointment.
You’ll even learn my best tips for boosting the booking rate on your website!
However, this masterclass does NOT go into detail about the technical setup of each ad. Building out your campaigns can be lengthy process and is not something we can cover in just one hour.
If you’re looking for more in-depth training when it comes to setting up and managing your ads, check out my DIY course Google Ads Academy!
The Booked Blueprint is for ANY local, service-based business owner. Whether you’re a permanent makeup artist, a skincare specialist, a spa owner, a massage therapist, or something else…
If you’re selling a service to your local community, you can use this exact strategy to get more bookings on your calendar and more clients through your door.
This masterclass is NOT for you if you’re an online business, trying to sell a course or coaching program, or trying to sell physical products on an e-commerce platform such as Shopify or WooCommerce.
The Booked Blueprint is meant for local, service-based business owners such as aestheticians, lash artists, permanent makeup artists, skincare specialists, massage therapists, etc.
Omg yes! This is the PERFECT place to start! Most people start by boosting a few Facebook or Instagram posts, but that’s such a waste of money.
If you’re thinking about learning how to use paid ads to grow your beauty business, it’s so important to have a strategy and a plan of action FIRST. And that’s exactly what The Booked Blueprint will teach you.
You’ll learn how to set a realistic budget based on your personal revenue goals, how to set an advertising target so you actually know what to expect from your ads, and how to turn clicks into clients by guiding people through the customer journey.
Probably! Most people try boosting a few Instagram posts or launch a Facebook Ad and expect the bookings to just start rolling in, only to end up disappointed.
But the truth is, you can’t put up one ad and expect people to book you. Paid ads don’t work that way because people don’t work that way.
Seriously, when was the last time you saw an ad and then immediately rushed out to buy the product? It doesn’t happen often, right?
Well, your potential customers are the same. They’re not going to whip out their wallet and hand over their credit card just because they saw your ad.
With that said, paid ads CAN and DO work for small businesses all the time! You just need to run the right ads to the right people at the right time.
This is where the “Customer Journey” strategy comes in. It’s a holistic approach that uses 3 different types of ads together to guide your potential clients from browser to buyer. That’s what we’ll cover inside The Booked Blueprint.
I get it. You’ve spent money on other “workshops” that ended up being just a bunch of useless crap. You don’t want to waste your cash yet again.
First up, let me say that I’ve truly put my ALL into creating a class that will help local business owners get better results from their marketing, and I believe wholeheartedly in The Booked Blueprint.
Not only has this strategy helped hundreds of local beauty business owners get more bookings on the calendar and more clients in the front door…
It’s also a strategy that I use in my own business as well.
With that said, I do want to be clear that this is a strategy class, not a technical workshop. It will NOT teach you how to set up or manage a paid ads campaign (that’s not something we can cover in just one hour).
I totally understand that the information in this class may not be the right fit for everyone. That’s why I offer a 100% money-back guarantee.
If you don’t LOVE The Booked Blueprint, let me know within 7 days and I’ll refund you in full. That’s just the right thing to do.
Sure thing! I want you to LOVE this strategy class, plain and simple!
I want you to walk away with a new understanding of how paid ads work and how they can help you grow your beauty business. I want you to feel inspired and excited about what’s possible and give you the basic tools you need to get started.
If you don’t feel like I’ve delivered, for whatever reason, just let me know within 7 days of your purchase and I’ll refund you in full. No questions asked!
OH HEY, HAVE WE MET?
I'm Deirdre Andrews
I'm a digital marketing strategist with nearly 20 years of experience (seriously). I’ve managed campaigns for big brands like Microsoft, Porsche, Audi, and Hard Rock.
But I hate working in an office and corporate advertising is not what makes me happy.
The most fulfilling campaigns I’ve ever worked on have been for my own family business — a dance school! Helping my brother and his wife grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.
That’s why I want to help other local business owners!
When I’m not geeking out over ads, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.
I'VE BEEN FEATURED ON:
OH HEY, HAVE WE MET?
I'm Deirdre Andrews
I'm a digital marketing strategist with nearly 20 years of experience (seriously). I’ve managed campaigns for big brands like Microsoft, Porsche, Audi, and Hard Rock.
But I hate working in an office and corporate advertising is not what makes me happy.
The most fulfilling campaigns I’ve ever worked on have been for my own family business — a dance school! Helping my brother and his wife grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.
That’s why I want to help other local business owners!
When I’m not geeking out over ads, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.
WANT MORE BOOKINGS THAN EVER?
Stop playing small!
Grow your beauty business to $100K with paid ads!
Join me for The Booked Blueprint to learn how paid ads can work for you!
WANT MORE CLIENTS AND BOOKINGS THAN EVER?
Stop playing small. Start achieving everything you've ever wanted!
The right system of ads will put your beauty business in front of the people who are actively searching for your services this second. Join me for The Booked Blueprint to learn how paid ads can work for you!
