This isn’t a surface-level webinar or fluff-filled training. This is a behind-the-scenes breakdown of a real, high-performing ads campaign I created for a lash artist who booked 42 new clients in 12 weeks and scaled her business dramatically.
I walk you through:
• How we set a realistic budget based on her revenue goals
• The platforms we used and why
• The types of ads we ran (with examples and screenshots)
• And how simple updates to her booking flow TRIPLED her online bookings
This isn’t just a success story — it’s a repeatable strategy you can use to scale your beauty business, whether you’re solo or managing a growing team.
This class is designed to show you the strategy and structure of a high-performing local ads campaign — the exact approach I use for my private ads management clients. You’ll understand what kind of ads to run, where to run them, how they work together across platforms, and what to track.
But this is not a technical training on how to build each campaign from scratch. That level of detail is covered inside my full Google Ads Academy course.
If you’re already thinking about hiring someone to just do it for you — this class is a smart stepping stone. It will help you understand how a strategic ads plan works, so you know what to expect from a pro.
Nope, this strategy works across all local, service-based beauty businesses.
Whether you run a PMU studio, skincare spa, dermal filler clinic, brow bar, or salon — if you’re offering services in a physical location and want more high-quality bookings on your calendar, this strategy will apply to you.
I’ve used this framework with lash artists, brow techs, facialists, medspas, and everything in between.
Absolutely, but think of this as your CEO-level introduction to ads. You’re not learning how to “boost” posts here. You’re learning how to think strategically like a marketer.
Even if you’re just starting to explore ads, this class will help you:
• Set clear goals based on revenue (not just “get more clicks”)
• Avoid common mistakes that waste your budget
• Understand what a full-funnel campaign should actually look like
If you’ve been DIY-ing your marketing and want to finally run ads with purpose, this is your best first step.
Yes, especially if your previous approach lacked structure. Most beauty business owners launch one ad and hope for the best. But paid ads don’t work that way, because people don’t buy that way.
The Booked Blueprint introduces you to a strategy called the Customer Journey — a system of 3 types of ads that guide potential clients from awareness to action. It’s not about throwing money at Facebook and hoping it sticks — it’s about running the right ads at the right time to the right people.
If you’re ready to stop “testing” random ads and start following a proven system, this is your class.
Totally fair question. There’s a lot of junk out there, and I hate that you even have to ask. But here’s the truth:
The Booked Blueprint is the exact strategy I use with my high-ticket ads clients.
I’ve run hundreds of campaigns for service-based beauty businesses, and this class breaks down what actually works in the real world. You’ll see real results, real screenshots, real strategy. No fluff. No filler.
And if it’s not helpful to you? You’re protected by a full 7-day money-back guarantee.
If you don’t walk away from this class with a crystal-clear understanding of what a strategic local ads campaign should look like, I don’t want to keep your money.
Just email within 7 days of your purchase, and I’ll refund you in full. No hoops. No hard feelings.
Honestly? That’s a great realization.
One of the best things about this class is that it will help you understand the difference between DIYing your ads versus hiring an expert, so you can make the right decision for where you’re at in your business.
If you watch The Booked Blueprint and think, “This all makes sense, but I’d rather have someone do it for me…” you’ll know what to look for in a service provider, and what a real strategy should include.
And if you decide you’re ready for done-for-you ads support, I do offer private management for a small number of clients.
Yes, I offer full-service ads management for local, service-based businesses who are ready to scale and want a pro to handle it. My private client work is designed for established business owners who:
• Are already booking clients consistently
• Have a strong brand + service menu
• Want to grow without wasting time or money on trial-and-error ads
I take on a limited number of clients at a time, and priority is always given to people who’ve watched The Booked Blueprint, since it gives us a shared foundation to build from.
© 2025 Define Marketing by Deirdre Andrews