For Lash & Brow Artists, PMU Artists, Skincare Specialists, Waxers & More

3 ads to scale your lash, pmu or skincare business

In this 60-minute strategy class, I’m breaking down the exact paid ads campaign that brought in 42 new beauty clients in just 12 weeks.

42 new clients. 12 weeks. One strategy that changed everything.

Imagine what 42 new bookings could do for your business…

THIS ISN'T A "WHAT IF"

It's exactly what one of my ads management clients achieved using the strategy I’m about to share with you.

or 2 paymemts of $27

Let me introduce you to Dreama-Destiny, a lash extension artist and beautypreneur in southern Maryland.

When she first came to me, she was doing everything on her own. Long days, low profit margins, and no clear path to scale.

We implemented a holistic paid ads strategy using Google, Facebook, and Instagram. In just 12 weeks, she brought in 42 new clients, added two new staff members, and is now on track to generate $180K+ in annual revenue.

In this class, I’m showing you exactly how we did it.

By the end of this year, she'll reach $180,000 in revenue!

BUT THERE'S MORE TO A GOOD SUCCESS STORY THAN A HAPPY ENDING.

Inside The Booked Blueprint, you’ll get a behind-the-scenes look at the exact campaign we ran to scale Dreama-Destiny’s business — and how you can apply the same strategy to grow yours.

📊 Real campaign stats
📍 Real ad examples
💰 Real budget breakdowns
🎯 Real client results

Whether you're building a team, expanding your space, or just need a predictable stream of new bookings — this class gives you the framework to start making paid ads work for you.

Here's what you'll learn in this 1-hour strategy class...

01

How to set advertising targets based on your revenue goals and plan a realistic marketing budget. Before you start running paid ads, you need to get clear on what you're trying to achieve and how much it will cost you! This is how you'll stay profitable.

02

How to turn browsers into buyers using the Customer Journey strategy. Whether your ideal clients are just looking for information or they're ready to buy right now, this strategy with make sure you're showing up in the right place at the right time.

03

The different types of ads you can use and which ones work best at each stage of the Customer Journey. We'll talk about Google Display Ads, Google Search Ads, even Facebook and Instagram Ads! I'll show you what each ad looks like with lots of screenshots and examples.

04

What numbers to look at to measure success. Plus, we'll talk about what to do when you feel like your ads aren't working and how you can potentially increase your booking rate by up to 332% with one change.

If you're serious about using paid ads to grow your beauty business — this is where you start.

✅ Built for beauty pros with big goals

✅ No fluff, just strategy that actually gets results

✅ Ready to implement or pass to your marketing team

Let’s scale your client base —
and your income.

or 2 paymemts of $27

IS THE BOOKED BLUEPRINT FOR YOU?

This strategy class is a must if...

YOU'RE PROTECTED WITH OUR 100% RISK-FREE MONEY BACK GUARANTEE

This strategy has helped hundreds of local beauty businesses get more clients and bookings. If you don’t find the content inside The Booked Blueprint valuable, let me know within 7 days and I'll refund you in full.

Frequently Asked Questions

This isn’t a surface-level webinar or fluff-filled training. This is a behind-the-scenes breakdown of a real, high-performing ads campaign I created for a lash artist who booked 42 new clients in 12 weeks and scaled her business dramatically.

I walk you through:

How we set a realistic budget based on her revenue goals

The platforms we used and why

The types of ads we ran (with examples and screenshots)

And how simple updates to her booking flow TRIPLED her online bookings

This isn’t just a success story — it’s a repeatable strategy you can use to scale your beauty business, whether you’re solo or managing a growing team.

This class is designed to show you the strategy and structure of a high-performing local ads campaign — the exact approach I use for my private ads management clients. You’ll understand what kind of ads to run, where to run them, how they work together across platforms, and what to track.

But this is not a technical training on how to build each campaign from scratch. That level of detail is covered inside my full Google Ads Academy course.

If you’re already thinking about hiring someone to just do it for you — this class is a smart stepping stone. It will help you understand how a strategic ads plan works, so you know what to expect from a pro.

Nope, this strategy works across all local, service-based beauty businesses.

Whether you run a PMU studio, skincare spa, dermal filler clinic, brow bar, or salon — if you’re offering services in a physical location and want more high-quality bookings on your calendar, this strategy will apply to you.

I’ve used this framework with lash artists, brow techs, facialists, medspas, and everything in between.

Absolutely, but think of this as your CEO-level introduction to ads. You’re not learning how to “boost” posts here. You’re learning how to think strategically like a marketer.

Even if you’re just starting to explore ads, this class will help you:

Set clear goals based on revenue (not just “get more clicks”)

Avoid common mistakes that waste your budget

Understand what a full-funnel campaign should actually look like

If you’ve been DIY-ing your marketing and want to finally run ads with purpose, this is your best first step.

Yes, especially if your previous approach lacked structure. Most beauty business owners launch one ad and hope for the best. But paid ads don’t work that way, because people don’t buy that way.

The Booked Blueprint introduces you to a strategy called the Customer Journey — a system of 3 types of ads that guide potential clients from awareness to action. It’s not about throwing money at Facebook and hoping it sticks — it’s about running the right ads at the right time to the right people.

If you’re ready to stop “testing” random ads and start following a proven system, this is your class.

Totally fair question. There’s a lot of junk out there, and I hate that you even have to ask. But here’s the truth:

The Booked Blueprint is the exact strategy I use with my high-ticket ads clients.

I’ve run hundreds of campaigns for service-based beauty businesses, and this class breaks down what actually works in the real world. You’ll see real results, real screenshots, real strategy. No fluff. No filler.

And if it’s not helpful to you? You’re protected by a full 7-day money-back guarantee.

If you don’t walk away from this class with a crystal-clear understanding of what a strategic local ads campaign should look like, I don’t want to keep your money.

Just email within 7 days of your purchase, and I’ll refund you in full. No hoops. No hard feelings.

Honestly? That’s a great realization.

One of the best things about this class is that it will help you understand the difference between DIYing your ads versus hiring an expert, so you can make the right decision for where you’re at in your business.

If you watch The Booked Blueprint and think, “This all makes sense, but I’d rather have someone do it for me…” you’ll know what to look for in a service provider, and what a real strategy should include.

And if you decide you’re ready for done-for-you ads support, I do offer private management for a small number of clients.

Yes, I offer full-service ads management for local, service-based businesses who are ready to scale and want a pro to handle it. My private client work is designed for established business owners who:

Are already booking clients consistently

Have a strong brand + service menu

Want to grow without wasting time or money on trial-and-error ads

I take on a limited number of clients at a time, and priority is always given to people who’ve watched The Booked Blueprint, since it gives us a shared foundation to build from.

OH HEY, HAVE WE MET?

I'm Deirdre Andrews

I'm a digital marketing strategist with nearly 20 years of experience (seriously). I’ve managed campaigns for big brands like Microsoft, Porsche, Audi, and Hard Rock.

But I hate working in an office and corporate advertising is not what makes me happy.

The most fulfilling campaigns I’ve ever worked on have been for my own family business — a dance school! Helping my brother and his wife grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.

That’s why I want to help other local business owners!

When I’m not geeking out over ads, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.

I'VE BEEN FEATURED ON:

OH HEY, HAVE WE MET?

I'm Deirdre Andrews

I'm a digital marketing strategist with nearly 20 years of experience (seriously). I’ve managed campaigns for big brands like Microsoft, Porsche, Audi, and Hard Rock.

But I hate working in an office and corporate advertising is not what makes me happy.

The most fulfilling campaigns I’ve ever worked on have been for my own family business — a dance school! Helping my brother and his wife grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.

That’s why I want to help other local business owners!

When I’m not geeking out over ads, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.

WANT MORE BOOKINGS THAN EVER?

Stop playing small!
Grow your beauty business to $100K with paid ads!

Join me for The Booked Blueprint to learn how paid ads can work for you!

WANT MORE CLIENTS AND BOOKINGS THAN EVER?

Stop playing small. Start achieving everything you've ever wanted!

The right system of ads will put your beauty business in front of the people who are actively searching for your services this second. Join me for The Booked Blueprint to learn how paid ads can work for you!

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© 2025 Define Marketing by Deirdre Andrews